You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in the future, what would you have wanted to tell your today self about AI and Machine Learning?” In this episode, Jim will share with us the top 5 things you can do now to prepare for the coming AI revolution. Jim Sterne, Founder, eMetrics Summit Co-Founder Digital Analytics Association An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim Sterne spent more than twenty years in sales and marketing, measuring the value of Digital medium for creating and strengthening customer relationships. He’s written a slew of books on Internet advertising, marketing, customer service, email marketing and web analytics. He is the producer of the eMetrics Summit, co-founder of the Digital Analytics Association, and author of the Devil's Data Dictionary and his most recent: Artificial Intelligence for Marketing: Practical Applications. Jim was named one of the 50 most influential people in digital marketing in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association.