Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan, author of one of the definitive books on the subject, They Ask, You Answer, is generous with concrete, practical ideas on how to use inbound marketing to drive growth. In fact, his advice is so useful and plentiful, we split his interview into two parts. Guest - Marcus Sheridan, Keynote Speaker, Author, Partner at IMPACT The story of how Marcus saved his swimming pool company from the economic crash of 2008 has been discussed in books, magazines, and university case studies. Today, he is an international speaker known for his unique ability to excite and motivate audiences. In fact, Forbes named Marcus in its list of “Speakers You Don’t Want to Miss.” The New York Times dubbed him a “Web Marketing Guru,” and he has been written about in Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. As founder and president of The Sales Lion, he has worked with hundreds of businesses, helping them to become trusted industry voices while growing their market share. As owner and partner at IMPACT, and as owner of Marcus Sheridan International, he motivates clients to achieve their potential. His book, They Ask, You Answer, was listed by Forbes as one of “11 Marketing Books Every CMO Should Read.” Mashable rated it as the “#1 Marketing Book” in 2017.